Three cheers for the Obama administration's open campaign and new approach to transparent, technology savvy outreach and now governance. With the ease of social networks and the accessibility and low cost of emerging communication tools, businesses would be smart to follow suit, especially given the current economic climate. This promise of transparency in government is no longer just a promise, but a reality. We literally get emails direct to our in-boxes from the President now (if you don't, sign up!). Messaging from the top - a practice we've advised businesses of for quite some time, gets attention and action. We saw it with Obama's campaign outreach not only through email but through Facebook, LinkedIn, YouTube, Twitter, MySpace, text messaging and a whole host of other channels. If government can make this kind of hyperleap into the digital age (surely you saw the boss is keeping his super secure blackberry), what are you and your organization waiting for? Even if it's a baby step, consider increasing your organization's transparency and easing your messaging at the same time. Creating a limited-audience blog to which your employees can subscribe is one easy way to get started. Check out Blogger or Wordpress for ideas.